BIM MARKETING SERVICES

The success of a promotional campaign is in the analysis and strategy of the specific market niche that you want to reach. BIMChannel has the specific market niche in BIM, and new construction technologies, that you need.

Reach your potential clients in a segmented & direct way.

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Creativity & Strategy

According to the means and objectives defined alongside the company, we´ll propose a marketing and communications plan considering multimedia content (graphics, textual, audiovisual, etc.) and multiplatform (Social Networks, Blog, Youtube and others) in the agreed period of time.

Marketing and Online Communication Plan

According to the means and objectives defined alongside the company, we´ll propose a marketing and communications plan considering multimedia content (graphics, textual, audiovisual, etc.) and multiplatform (Social Networks, Blog, Youtube and others) in the agreed period of time.
At BIMchannel we exchange information with the company to establish communication guidelines, analyze existing resources and see communication opportunities that may be brought by collaboration. Thus, measurable objectives will be defined to monitor and control the performance of the actions taken.

Auditing and Definition of Objectives

At BIMchannel we exchange information with the company to establish communication guidelines, analyze existing resources and see communication opportunities that may be brought by collaboration. Thus, measurable objectives will be defined to monitor and control the performance of the actions taken.

Positioning

It is recommended that all the contents developed within the communication strategy be optimized for a correct online positioning, such as Google searches, in order to get more highly segmented traffic and identifying what the user is looking for. This is the reason why a SEO strategy should establish some of the parameters on which content and communications should be developed.

Search engine positioning

It is recommended that all the contents developed within the communication strategy be optimized for a correct online positioning, such as Google searches, in order to get more highly segmented traffic and identifying what the user is looking for. This is the reason why a SEO strategy should establish some of the parameters on which content and communications should be developed.
BIMChannel will coordinate its efforts with the SEO strategy that the company intends tofollow or is implementing, to: reinforce, complement and / or take advantage of new opportunities in the positioning of the generated contents.

Company´s current SEO audit

BIMChannel will coordinate its efforts with the SEO strategy that the company intends tofollow or is implementing, to: reinforce, complement and / or take advantage of new opportunities in the positioning of the generated contents.
The competitions prformance will be analyzed to detect how it´s working and detect opportunities and difficulties when competing with a certain strategy.

Competition analysis

The competitions prformance will be analyzed to detect how it´s working and detect opportunities and difficulties when competing with a certain strategy.

Marketing of Contents

Depending on the resources that the company wants to allocate to this strategy, and the objectives it intends to achieve, content will be developed in the form from a page, a blog in a particular new domain, or publications in social networks, articles, press releases, infographics , etc. This will be defined in the strategy and creativity phase. The topics that will be developed in the different contents will be chosen from 3 key factors:

  1. The framework sugested by the SEO keyword strategy.
  2. The themes that, for strategic reasons, are of particular interest to the business.
  3. Creative proposals generated by BIMChannel or result from collaboration with the Marketing or Communication department of the company.

The objectives may be such as generating more traffic from a specific area, positioning as an authority on a subject, generating trust, obtaining feedback from users or having a greater presence in a given community.

BIMChannel will develop, based on the defined strategy, press releases, articles for blogs, infographics, entertainment content, etc., keeping in mind that these promote virality and stand out in the searches of the segment of interest.

Development of graphical and textual content.

BIMChannel will develop, based on the defined strategy, press releases, articles for blogs, infographics, entertainment content, etc., keeping in mind that these promote virality and stand out in the searches of the segment of interest.
YouTube being the second most important search engine (following Google), and video the format that users increasingly prefer and the one that is easier to index in higher ranking because it has less competition; We recommend allocating a good part of the content strategy to the creation of videos for this platform. Some types of videos that work for manufacturers of construction products in a BIM Marketing strategy are: tutorials on the use of their BIM files, interviews or documentaries on a subject related to BIM, corporate promotions or the BIM Catalog, creative videos sponsored by BIM. the manufacturer, etc. You can see examples on our YouTube channel, click here:

Development and publishing of Audiovisual content.

YouTube being the second most important search engine (following Google), and video the format that users increasingly prefer and the one that is easier to index in higher ranking because it has less competition; We recommend allocating a good part of the content strategy to the creation of videos for this platform. Some types of videos that work for manufacturers of construction products in a BIM Marketing strategy are: tutorials on the use of their BIM files, interviews or documentaries on a subject related to BIM, corporate promotions or the BIM Catalog, creative videos sponsored by BIM. the manufacturer, etc. You can see examples on our YouTube channel, click here:
Bimchannel´s Youtube

Events Development

We have experience in the management and promotion of BIM Events both On-Line and phyisical, with more than 60 events held in 4 years.

We reach the right market niche for the publication of new services or products. We also have the collaboration of different professionals from the construction industry, with extensive experience in BIM and new construction technologies, which provides a focus for the user who participates in these events.

We have been the organizers of the “BIM Zone” of Construmat 2015 (Fira Barcelona) and co-creators of BIMEXPO 2016 (Feria de Madrid), among other events organized with Associations, Institutions and Exhibition Venuess usuarios o tener mayor presencia en determinada comunidad.

Publicity & Promotion

Bimetica.com has a BIM User Base (Professionals that use BIM for their projects), with regirstries from more than 120 countries. The promotion of the contents developed through BIMchannel is distributed in Bimetica.com´s user base, through Advertising Banners and publications sent through Electronic Mail and Social Media Channels.

Content promotion to the Bimetica.com database

Bimetica.com has a BIM User Base (Professionals that use BIM for their projects), with regirstries from more than 120 countries. The promotion of the contents developed through BIMchannel is distributed in Bimetica.com´s user base, through Advertising Banners and publications sent through Electronic Mail and Social Media Channels.
Specialized Forums, Blogs and various platforms. BIMchannel, in coordination with the company, is in charge of the diffusion of the different contents (Press Bulletins, Videos, Infographics, Articles, etc.), through its own different channels and also third-party channels; of which it has collaboration to make them reach the desired virtual communities.

Promotion of company content in BIMChannel´s forums.

Specialized Forums, Blogs and various platforms. BIMchannel, in coordination with the company, is in charge of the diffusion of the different contents (Press Bulletins, Videos, Infographics, Articles, etc.), through its own different channels and also third-party channels; of which it has collaboration to make them reach the desired virtual communities.
The evolution and behavior of the contents will be monitored to maintain, refine and improve their performance

Monitoring, analysis and performance report.

The evolution and behavior of the contents will be monitored to maintain, refine and improve their performance
We will promote different campaigns through BIMChannel´s and BIMETICA Group´s social media, segmenting the desired message by market niche.

Promotion of content on Social Media

We will promote different campaigns through BIMChannel´s and BIMETICA Group´s social media, segmenting the desired message by market niche.

Banners

Reach your potential clients in a segmented & direct way.

BIMChannel offers the opportunity to reach the most qualified professionals in the construction industry, promoting their brand, products and services through advertising banners.

The main topics of interest of the users are: Specialized training in BIM (Masters, Courses, etc.), search and download of BIM files of construction products, design and construction software, services for the development of projects, BIM consulting services and technological applications focused on design and construction.

The profiles of BIM users are: Architects, Engineers, Surveyors, Interior designers, Builders, Project Manager and Students from more than 120 countries.

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